Strategy Consulting

Strategy Consulting for E-wallet

MM Technology is a newly established e-wallet in the high-growth and exciting fintech sector in the Vietnam market. When the firm entered the market, it faced fierce competition from several major players.

Background

MM is a newly established e-wallet operating in Vietnam’s high-growth and dynamic fintech sector. The firm’s entry into the market posed a significant challenge, as it had to contend with fierce competition from established major players.

What we did

As an independent consultant, BCA Partners supported the e-wallet client in several key areas:

  • Conducted strategy consulting on market opportunity, segmentation, positioning, product development, financial planning, and fundraising strategy.
  • Researched best practices and successful case studies of operating models from both domestic and international e-wallets.
  • Designed an e-wallet operating model and development strategy tailored to the Vietnamese market